Social Collaboration Software is Not Just Twitter
Posted by Dana Larson on November 08, 2010
There’s been a big movement lately regarding social business software, and how this can help facilitate business team collaboration and work communication. And while this is true, many businesses are thinking that this type of communication can effectively take place in popular social media sites like Twitter or Facebook.
I’ve seen some people suggest that, if you just create a Twitter list of people with whom you have professional connections, you’ll be able to handle your business collaboration right within your personal network. I think this is missing a few components, one of them being the work at hand.
If your team is communicating and collaborating with Twitter, or any other non-professional social network, how are you able to easily refer to the work that needs to be done? Say “I just emailed it to you”? Or “You know that report I need to generate?” And each and every time you have a question about something, are you really going to tweet that?
The best solution, if your business is looking for a social business software and collaboration solution, is to find one that allows you to not only manage communications, but also manage work. The best solution will allow you to also communicate around the work and keep all questions, ideas and edits together with the project the team is working on.
So before you get swept up in the Twitter social software hype, identify what you need in your business, how your business wants to communicate and how to keep collaboration secure. You’ll soon realize then that the solution you need may not be Twitter at all.
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